Hey, I'm Cari Liz! I'm a brand and marketing strategist, creative storyteller, photographer, writer, and dance instructor.

 

For the past 8+ years, I've helped creative businesses and community-driven organizations build distinctive brands and connect with the people they want to reach.​​

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I started my photography business as a young adult, studied marketing and advertising, earned a master's degree in writing, and found myself building a career in branding and marketing along the way. I began developing campaigns, creating content, coordinating events, forming community partnerships, and managing social media accounts for cafés, dance studios, literary publications, and other small businesses along the way.

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I've always had a passion for photographing the ordinary and extraordinary happenings around me. In my early years, I focused on the beauty I saw in nature. Eventually, I realized the beauty I saw in flowers was also reflected in the people. and communities around me. Everything, and everyone, has unique beauty, and I fell in love with capturing that.

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This is what drew me into branding and marketing; I want to help other small businesses, creatives, and entrepreneurs show the world what they have to offer.

 

My branding strategies don't force a business to align with whatever trend is popping off. I don't want you to build an entire identity around an algorithm. I understand what it feels like to build something of your own and feel pressured to keep up. 

 

Instead, I want to understand who you are and what sets you apart. Then, we'll build a strategy around it.​