Reedmor Books & Brews

An independent bookseller, beer and wine bar, cafe, and event spot located in Portsmouth, NH, modernizing a century-old family legacy.

The Goal

Build Reedmor's presence as a new hangout and event space by strengthening relationships with local artists and organizations, as well as developing marketing materials that make events and promotions easier to find and share.

The Project

I first joined Reedmor as a bookseller, bartender, and event coordinator, which gave me a firsthand understanding of the business, its customers, and the community around it. As I became more involved, I took on responsibilities in marketing and community outreach. I created promotional materials for social media and in-store use, photographed new products, helped develop ideas for events and promotions, and coordinated literary and community programming from planning through execution.

Content Strategy

Reedmor needed to promote its events and products while keeping the bookstore and café present between events. I used a mix of event graphics, product photography, and social content to give people different reasons to engage with Reedmor, creating materials that could work across Instagram, email, and in-store prom

Community Outreach

Reedmor's identity as a bookstore, café, and event space was closely tied to the Seacoast community. I focused on connecting the store with local artists and the literary community through events and collaborations. From brainstorming ideas and coordinating logistics to promotion and hosting, I worked directly with artists and organizations to bring events together.

Sample Deliverables

Event Promotion

Photography

Events & Community Partnerships:

Sapphic Book Swap
- Collaboration with Lezhang Seacoast
Open Mic Poetry Slam (Host and Event Coordinator)
Local Author Reading (Host and Event Coordinator)
- Collaboration with Barnstorm Journal
Horror Book Club (Host and Event Coordinator)
Poetry Night (Host and Event Coordinator)
- Collaboration with Diannely Antigua